Guidance and Support from PatronBase on Coronavirus (Covid-19) For Your Organisation

PatronWifi

Offer free wifi to your patrons, fully integrated with your Box Office and online patron accounts, for marketing and loyalty.

Login integrated with your patron accounts

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Understand your patrons' venue usage

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Revenue generation or marketing benefits

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Public access wifi with inbuilt marketing

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Fully integrated arts-centric solutions

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Login integrated with your patron accounts

Public access wifi systems are common; however most systems function independently of your core systems, with many badged by a third party rather than your venue.

The PatronBase PatronWifi system puts you in control of your public access wifi, integrating your public wifi with your core patron accounts.

This gives a better experience to your patrons - they have a single account across all channels of interacting with you, such as website, ticketing accounts, public wifi and more. For you, this gives improved marketing, with a single database managing all your interactions with your audience.

Understand your patrons' venue usage

PatronWifi gives you an additional metric to understand your audience - their usage of the facilities in your venue.

This can help you to understand casual users of your venue - users who don't have a ticket. This may be because you're offering unticketed, public access exhibitions or events, or because you have usage of your bar, cafe or public areas independently of your ticketed events.

PatronWifi can help you to understand this usage, by capturing marketing details of patrons who are using your venue wifi, and therefore static within the venue, but who may not be ticketed patrons.

Revenue generation or marketing benefits

PatronWifi gives you a range of options to control access to your public wifi, according to the value to you and your audience.

You could choose to offer wifi free of charge, either for a short period per day, or 24/7, with patrons simply providing you with a name and email address. Or you could choose to collect additional information such as a mobile number, social media details or date of birth, to aid your marketing or engagement activity.

Alternatively, public wifi could be a revenue generating source for your venue - you may choose to levy a small charge, which can be collected via the PatronWifi system by Paypal or card payment.

Public access wifi with inbuilt marketing

In addition to logging into public wifi using their patron account, PatronWifi may be used to direct patrons to your website, or a bespoke landing page.

This can be used in conjunction with your marketing campaigns or to market timely offers or forthcoming productions, assisting you to cross promote events to users of your public spaces or non-ticketed events.

Request a Demo

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